{"title":"New arrivals","description":"","products":[{"product_id":"the-war-grip-chalk","title":"THE WAR GRIP CHALK","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eNEVER LOSE YOUR GRIP — DOMINATE EVERY REP 🔥\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cem\u003eWhen the bar gets heavy and your body starts to give out, your grip decides who wins. WAR GRIP CHALK was built for that exact moment — when everything burns and quitting isn’t an option.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cem\u003eThis isn’t regular chalk. This is elite-grade grip tech, forged for lifters, fighters, climbers, and warriors who demand perfection from their hands. The formula binds to your skin, kills moisture instantly, and gives you iron-clad control through every rep, round, and set.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left; margin-bottom: 2px;\"\u003e\u003cstrong\u003eAvailable in three options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left; margin-top: 4px;\"\u003e\u003cstrong\u003e3 Units of Small\u003c\/strong\u003e — 50 ml\u003cbr\u003e\u003cstrong\u003eLarge\u003c\/strong\u003e — 250 ml\u003cbr\u003e\u003cstrong\u003eCombo Kit\u003c\/strong\u003e (\u003cspan style=\"text-decoration: underline;\"\u003eour best-seller\u003c\/span\u003e) — 300 ml total\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eMade in USA\u003c\/strong\u003e\u003c\/div\u003e","brand":"Underdog Mentality","offers":[{"title":"Combo","offer_id":50847547720001,"sku":"chalk-combo","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Large (Liquid Chalk - 250 ml)","offer_id":50876319629633,"sku":"chalk-large","price":20.99,"currency_code":"USD","in_stock":true},{"title":"3 Units of Small (Liquid Chalk - 3x50 ml)","offer_id":50847553225025,"sku":"chalk-small","price":23.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/4559\/9041\/files\/freepik__the-style-is-dark-and-mysterious-inspired-by-neoex__90159.png?v=1758797082"},{"product_id":"underdog-mentality-cap-towel","title":"Underdog Mentality Towel","description":"\u003cp\u003eadasdasda\u003c\/p\u003e\n\u003cp\u003eadadasdada\u003c\/p\u003e\n\u003cp\u003edada\u003c\/p\u003e","brand":"Underdog Mentality","offers":[{"title":"Default Title","offer_id":50855756988737,"sku":"towel","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/4559\/9041\/files\/freepik__dark-and-mysterious-dark-cinematics-style-ultrarea__31559.png?v=1759086134"},{"product_id":"warfuel-bcaa-glutamine-pure-battle-recovery-formula-fruit-strike","title":"WARFUEL: BCAA + Glutamine (Fruit Strike)","description":"\u003cp\u003eBodyFuel – BCAA + Glutamine Recovery Fuel\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRecover faster. Grow harder. Reload for battle.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⸻\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhy Choose Recovery Fuel:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e🔥 5000mg Amino Arsenal – A precision 2:1:1 ratio of Leucine, Isoleucine \u0026amp; Valine with Glutamine for relentless recovery and muscle growth.\u003c\/p\u003e\u003cp\u003e🔥 Savage Rebuild – Repairs muscle breakdown fast so you bounce back stronger every session.\u003c\/p\u003e\u003cp\u003e🔥 Anabolic Support – Boosts protein synthesis and nitrogen retention for lean, powerful muscle.\u003c\/p\u003e\u003cp\u003e🔥 Fatigue Resistance – Fight off exhaustion and extend your grind.\u003c\/p\u003e\u003cp\u003e🔥 Direct Muscle Fuel – BCAAs metabolize inside muscle tissue for instant performance fuel.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⸻\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFlavor: Fruit Strike\u003c\/p\u003e\u003cp\u003eNet Weight: 0.64 lb (292g)\u003c\/p\u003e\u003cp\u003eGross Weight: 1 lb (454g)\u003c\/p\u003e\u003cp\u003eMade in USA\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⸻\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eProduct Overview:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhen you train like a savage, you break down. 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Zero compromise.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eYou don’t wear these to be noticed.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eYou wear them because you refuse to be underestimated.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eStrength respects strength.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThis is \u003cb\u003eUnderdog Mentality\u003c\/b\u003e.\u003c\/p\u003e","brand":"ODMPOD","offers":[{"title":"Black \/ S","offer_id":50948291002689,"sku":"251029PODBJ2426#001","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":50948291035457,"sku":"251029PODBJ2426#002","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":50948291068225,"sku":"251029PODBJ2426#003","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":50948291100993,"sku":"251029PODBJ2426#004","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/4559\/9041\/files\/79865f94bfbf4fa9b64526b05afefa92.png?v=1761708710"},{"product_id":"primalfit-app","title":"PRIMALFIT APP","description":"\u003ch2 data-start=\"182\" data-end=\"243\"\u003e\u003cstrong data-start=\"185\" data-end=\"243\"\u003ePRIMALFIT — THE ULTIMATE FITNESS APP BUILT FOR RESULTS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"245\" data-end=\"508\"\u003eStop guessing. Start building.\u003cbr data-start=\"275\" data-end=\"278\"\u003eThe PrimalFit App gives you everything you need to transform your body and mind — all in one place. Designed by elite coach \u003cstrong data-start=\"402\" data-end=\"419\"\u003eRafał Motloch\u003c\/strong\u003e, this isn’t another “influencer workout app.” It’s a precision system built for results.\u003c\/p\u003e\n\u003chr data-start=\"510\" data-end=\"513\"\u003e\n\u003ch3 data-start=\"515\" data-end=\"531\"\u003e\u003cstrong data-start=\"519\" data-end=\"531\"\u003eFEATURES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"533\" data-end=\"563\"\u003e\u003cstrong data-start=\"533\" data-end=\"561\"\u003e🏋️♂️ Training Programs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"934\"\u003e\n\u003cli data-start=\"564\" data-end=\"689\"\u003e\n\u003cp data-start=\"566\" data-end=\"689\"\u003e100+ structured training plans for every goal — fat loss, muscle gain, recomposition, athletic performance, and recovery.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"690\" data-end=\"736\"\u003e\n\u003cp data-start=\"692\" data-end=\"736\"\u003eOptions for home, gym, or hybrid training.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"737\" data-end=\"800\"\u003e\n\u003cp data-start=\"739\" data-end=\"800\"\u003eProgressive overload tracking and intelligent program flow.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"801\" data-end=\"876\"\u003e\n\u003cp data-start=\"803\" data-end=\"876\"\u003eSpecialized programs: \u003cem data-start=\"825\" data-end=\"834\"\u003eWar Cut\u003c\/em\u003e, \u003cem data-start=\"836\" data-end=\"851\"\u003eArm-ageddon 5\u003c\/em\u003e, \u003cem data-start=\"853\" data-end=\"863\"\u003eWar Burn\u003c\/em\u003e, and more.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"877\" data-end=\"934\"\u003e\n\u003cp data-start=\"879\" data-end=\"934\"\u003e6-day, 5-day, and 3-day splits designed for all levels.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"936\" data-end=\"961\"\u003e\u003cstrong data-start=\"936\" data-end=\"959\"\u003e🎥 Exercise Library\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"962\" data-end=\"1151\"\u003e\n\u003cli data-start=\"962\" data-end=\"1036\"\u003e\n\u003cp data-start=\"964\" data-end=\"1036\"\u003e200+ instructional HD videos demonstrating form, tempo, and execution.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1037\" data-end=\"1091\"\u003e\n\u003cp data-start=\"1039\" data-end=\"1091\"\u003eReal coaching cues by Rafael to master every lift.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1092\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1094\" data-end=\"1151\"\u003eStep-by-step guides for compound and isolation exercises.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1153\" data-end=\"1178\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1176\"\u003e🥩 Nutrition System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1179\" data-end=\"1507\"\u003e\n\u003cli data-start=\"1179\" data-end=\"1260\"\u003e\n\u003cp data-start=\"1181\" data-end=\"1260\"\u003eAI-based \u003cstrong data-start=\"1190\" data-end=\"1210\"\u003emacro calculator\u003c\/strong\u003e that adapts to your goal (cut, maintain, gain).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1261\" data-end=\"1321\"\u003e\n\u003cp data-start=\"1263\" data-end=\"1321\"\u003e\u003cstrong data-start=\"1263\" data-end=\"1286\"\u003eMeal plan generator\u003c\/strong\u003e built around your calorie needs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1322\" data-end=\"1386\"\u003e\n\u003cp data-start=\"1324\" data-end=\"1386\"\u003eComplete \u003cstrong data-start=\"1333\" data-end=\"1357\"\u003efood barcode scanner\u003c\/strong\u003e to track intake instantly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1387\" data-end=\"1459\"\u003e\n\u003cp data-start=\"1389\" data-end=\"1459\"\u003eFull library of meals with calories, macros, and preparation guides.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1460\" data-end=\"1507\"\u003e\n\u003cp data-start=\"1462\" data-end=\"1507\"\u003eWeekly nutrition updates and recommendations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1509\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1536\"\u003e💧 Daily Tracking Tools\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1539\" data-end=\"1683\"\u003e\n\u003cli data-start=\"1539\" data-end=\"1564\"\u003e\n\u003cp data-start=\"1541\" data-end=\"1564\"\u003eWater intake tracker.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1565\" data-end=\"1600\"\u003e\n\u003cp data-start=\"1567\" data-end=\"1600\"\u003eWeight \u0026amp; 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No ads. No distractions. Just structure, accountability, and relentless progress — backed by experience and forged by structure.\u003c\/p\u003e\n\u003chr data-start=\"2720\" data-end=\"2723\"\u003e\n\u003cp data-start=\"2725\" data-end=\"2782\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Train With Me  Download the PrimalFit App \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e👉 (iOS): https:\/\/apps.apple.com\/us\/app\/primal-fit-by-rafael-motloch\/id6504496561 \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e👉 (Android): https:\/\/play.google.com\/store\/apps\/details?id=com.primal.fitness\u0026amp;hl=en_US\u003c\/span\u003e\u003c\/p\u003e","brand":"Underdog Mentality","offers":[{"title":"Default Title","offer_id":50970164166977,"sku":null,"price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/4559\/9041\/files\/IMG_0083.jpg?v=1762541179"},{"product_id":"warfuel-pre-battle-shot-fruit-strike","title":"WARFUEL: PRE-BATTLE SHOT (Fruit Strike)","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eIgnite the Mind. 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A reminder that average effort builds average lives.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYou don’t wear this to fit in.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYou wear it to represent how you operate.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTrain harder. Push further. Refuse moderation.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is \u003cb\u003eUnderdog Mentality\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: none;\" id=\"item-id\"\u003egid:\/\/shopify\/Product\/10162273485121\u003c\/div\u003e","brand":"ODMPOD","offers":[{"title":"Black \/ S","offer_id":51371049877825,"sku":"260206PODEG0682#001","price":44.44,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":51371049910593,"sku":"260206PODEG0682#002","price":44.44,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":51371049943361,"sku":"260206PODEG0682#003","price":44.44,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":51371049976129,"sku":"260206PODEG0682#004","price":44.44,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":51371050008897,"sku":"260206PODEG0682#005","price":44.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/4559\/9041\/files\/0B3694BC-7721-4152-B186-04E0BDD72FC0.jpg?v=1770321663"},{"product_id":"essential-performance-tank-top-8","title":"The \"HUNGRY LION\" OG Tank (Slim Fit)","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e“THERES ONLY ONE RULE IN THIS FU*KING JUNGLE WHEN THE LION IS HUNGRY HE EATS”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eTHE OG TANK TOP\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis isn’t gym wear. 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